Who we are


We are constantly looking for new ideas and projects. We devote a lot of time to designing tools and equipment to always be at the forefront.


We have suppliers who have been cooperating with us for years and we use the highest quality raw materials and material


The production of the equipment is done with quality and by professionals. Each piece of equipment is assembled in our headquarters in Albignasego.

Customer service

We are equipped with a PRIMA van to be able to support and assist our customers even after the sale, assistance not only online and by phone, but also at the customer’s.

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Our history

Prima srl was born in 1993 from a long experience in the welding sector for the automotive market.
Over the years, the company has become a point of reference for body shops because it is able to supply ever more manageable and innovative welding machines, welding machines and plasma cutting systems that facilitate repairs and maintenance on vehicles, optimizing productivity inside the bodywork. .

“We want to minimize human fatigue in repairing cars in body shops” .

Keywords: innovation and service
Our business strategy is based on innovation and continuous improvement.
We supply practical, efficient, safe and resistant machines, but that’s not enough.
We are constantly looking for new ideas , innovative solutions and original projects that are not already on the market to develop equipment that increasingly meets the needs of body shops to reduce physical fatigue and maximize performance.

To constant research we associate the reliability of an excellent service which rewards us with the satisfaction of our customers. We have always established special relationships with our dealers to ensure a long- lasting relationship made up of qualified assistance, quick responses and periodic training.

An international vocation
In twenty years of activity, Prima has developed stable and productive commercial relationships with hundreds of satisfied dealers throughout Italy, in Europe and in many non-European markets, such as Israel, India, Japan and the Americas, creating a reliable sales network. and efficient.

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This articles is availaible in: English Italian

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